this is one of the best examples of relevant, pop-culture driven and, most importantly, purposeful marketing i’ve seen in a long time. today nike announced the nike air mag 2011 - an almost exact replica of the infamous shoes michael j. fox wore in “back to the future II.” only 1500 pairs will be auctioned exclusively on ebay - 150 each day for 10 days - with all proceeds going to fox’s personal foundation to fight parkinson’s, the disease (in case you didn’t know) that he suffers from. it’s fucking brilliant.
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keedenmonster reblogged this from -ryan and added:
If i had over $30,000 i would buy these
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dannybrito reblogged this from blackinkjar and added:
these are 2legit2quit, back to the future is probably one of my favorite movies ever.
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blaaargh said:
I find them finally releasing this shoe sort of bleak. Like…it really wasn’t really the shoe that I cared about — it was the shoe in context :( Glad they’re auctioning them off though; it’ll cut the douche-factor a tiny bit.
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